Analysis and Application of Clinical Practice Research Paper

Analysis and Application of Clinical Practice - Research Paper Example The study aims to come up with recommendation that would inform family, practice, preventive medicine and sports medicine alike. A committee known as the Eastern Association for the Surgery of Trauma (EAST) developed the guidelines in this study. This comprise of the authors who are degree holders in medicine and a master’s in public health. The fact that the authors are health personnel with experience and practice in the field of medicine and public health from different hospital and teaching hospitals does not present adequately all the health personnel that the guidelines were intended to reach. Other professional personals including nurses, physiotherapists, and occupational therapists should be included. The means of data collection in the study was electronically done thereby underscoring the involvement of the patients affected by the injuries covered by the study. The researchers did not obtain information from the primary end user of the study regarding thing like behaviors and attitudes that influence the use of helmets. The involvement of the vulnerable groups and patients is lacking in the research findings. With the composition of the committee of guideline development, there is a likelihood of conflict of interest in the way the guidelines are formulated. Since one of the main goal of the guidelines was to offer preventive measures against head and neck injury, the management of the guidelines does not assure the other professionals responsible for the implementation of these preventive measures of the impact in contributing to the research. The sources of information used by the authors are credible. The study heavily relied on medical literature that had been published from webliographies like PubMed, EMBASE databases and Cochrane Library. The terms of search are relevant to the study and included helmet, helmet use, equipment and head protective devices among others. The period of the literature used was expansive enough, between 1980 and

Essay about a Poem Example | Topics and Well Written Essays - 500 words - 1

About a Poem - Essay Example emplation as young, Black student in the midst of a relatively Caucasian educational institution and the contention of the equality between him and his professor. The persona of the poem speaks of how he perceives himself as the same as of any other individual his age or otherwise. He starts with the fact of his cognizance of his aesthetic difference and how he is apart from all the others around him, being the only Black student in his class. It paints of the picture of the school and its close proximity but otherwise vague disconnect with Harlem. But with the college’s discord amplifying his intimacy with the place and how it represents him, and how he must represent it. It ropes in the simple intricacies that add up and defines us as who we are as human beings. Mundane things the poetic persona expresses like ‘to eat, sleep, drink, and be in love’ How these are the same for him as it is for all the others around him, including his professor, this in his mind makes all of them equal, regardless of the color of their skin. The perception of the polar opposition between the white paper and the black ink gives much of the vivid detail that makes the poem as refine in the rendering of the underlying tone that it extends. He is what and who he is, and being so, the negation of what his paper will not be leads to his realization of what it is. In the course of his reflection he discerned the reality of being. The veritable connections that make the student and the professor equal, that constitutes why they are one and the same. And that is the fact that they are both Americans. Known for his political dynamism through his literary works, Hughes wrote the poem during a time when American history was at the threshold of a landmark revolution that ultimately led to the realization of the Civil Rights Movement. A developmental change that he has in many ways has become an integral part of. His works include contentious political tones that articulate race

History of U.S. in 400 Words Essay Example for Free

History of U.S. in 400 Words Essay I am very proud of my country because it was formed on the foundation of freedom and has continued to support freedom for all of its citizens as well as helping to spread freedom throughout the world. First, America was founded by common people looking for a better way of life, one in which they were able to practice their religion and participate in how their settlements were governed. Committed to their beliefs, America endured eight years of war to gain their freedom. There were many hardships along the way: disease, starvation, and suffering; but we hung in there and eventually beat the British, the most powerful nation at that time. Then, we did something shocking; we made it a democracy, the first in the world. People thought it was crazy, this American experiment, but we proved it could work. Unfortunately there was a problem brewing – slavery! It ended up causing a great civil war, the North pitted against the South. We got through it and in the end the nation was reunited and freedom for all prevailed. Women still had some problems, though, and after nearly one hundred years of protesting they finally received the same rights as men as they got the right to vote. Our ideals of freedom were then tested outside our boundaries. We got involved in World War II as we helped to purge the world of the atrocities that the Nazis inflicted. We helped in the Korean and Vietnam Wars in their struggle for freedom and equality. After a long Cold War, we were successful in our efforts to get the Soviet Union to end communism and tear down the Berlin Wall. We also got involved in the First Gulf War as we worked to get the Iraqis out of Kuwait and restabilize the country. Then, on September 11, 2001, terrorists struck the World Trade Center, the Pentagon, and an airplane in route to Washington, D.C. and we again had to defend our freedom. We are continuing to help put an end to the senseless acts of terrorists along with teaching the people in Iraq and Afghanistan how to defend themselves against the Taliban. The United States of America is a world power, supporting the individual rights and freedom of people throughout the world. It stands for and supports liberty and justice for all, and that makes me incredibly proud.

German People Benefit From The Nazi Rule History Essay

German People Benefit From The Nazi Rule History Essay The National Socialist Workers Party (Nazi Party) ruled Germany between 1933 and the end of World War 2 in 1945. Adolf Hitler was the leader of the Nazi party and imposed many new laws in Germany during this period. The impact of the Great Depression was still present in Germany at this time, and the German people were still being humiliated by the Treaty of Versailles. Hitler was willing to provide Germany with a new beginning. The unemployment rate in Germany decreased significantly during the Nazi Rule and Germans finally felt as if they lived in a stable society. However, these advantages to the German people came at a high cost. The Jewish race was discriminated, imprisoned, tortured and killed, woman lost their jobs, any opponents of the Nazis were persecuted, and the people of Germany were under complete control by Adolf Hitler and the Nazi Party. The effect of the Great Depression and the Treaty of Versailles left Germans economy in grave danger of bankruptcy. Prior to the Nazi Party becoming elected in 1933, the number of unemployed German people had reached 6 million.  [1]  However, uring the years of the Nazi rule, and by January 1939, the unemployment in Germany went down to only 302,000  [2]  . This was a result of Hitlers plans to recreate Germany into an autarky and self-sufficient nation  [3]  , where Germany would no longer depend on other nations to aid in the re-building of the German economy. The National Labour Service sent men on public work projects to build motorways and autobahns. On the 9th June 1933 Hitler introduced an Employment Law  [4]  that would focus on a major program of public works to create further jobs for the German men. An example of this was the recreation of the railways in Germany. Also, one of Hitlers most sought after plan for Germany was rearmament. Hitler introduced a re armament programme and commissioned the building of the first autobahns (motorways). In 1935 Hitler introduced conscription into Germany  [5]  . This further reduced unemployment and opened up additional work opportunities. Due to the need for weapons, equipment and uniforms, more jobs were created. Also, when Hitler decreed that Germany would have a world-class air force (Luftwaffe), engineers and designers gained new job opportunities. Although living standards were still low, the German population was grateful of the new job opportunities that the Nazi Party had created in Germany. As well as bringing employment and economic recovery to Germany, these benefits of the Nazi rule boosted Hitlers popularity because they encouraged national pride. The German people began to feel that their country was finally emerging from the humiliation of World War 1 and the Treaty of Versailles, and putting itself on an equal footing with the other great countries. To gain further popularity in the Germany economy Hitler arranged for many German families to go on cheap holidays. He wanted to be seen as rewarding those who worked hard. The German historian, Albin Gladen wrote in his book Geschichte der Sozialpolitik in Deutshlandà ¢Ã¢â€š ¬Ã‚ ¦ Hitlers accession to power improved the psychological climate incredibly, exerting beneficial influences on the propensities to consume and invest  [6]   Gladens By 1939 the German people had benefitted from the reduction of unemployment; however it came at great consequences. Trade unions throughout Germany were banned, as well as the right to strike. By 1938 unemployment was almost vanished from Germany, but workers no longer had the right to quit. Labour books were introduced in 1935 and only allowed men to be hired by a new employer if their previous employer approved.  [7]  The working men of Germany benefitted from the new job opportunities that the Nazi party had provided, because it led to a higher income, and gave hope to Germany. However the consequence was their right of freedom being taken away. Although many German people advantaged greatly from the rapid decrease of unemployment, not all Germans benefitted. Woman and Jews were put out of work. One of the most respected principals of the Nazi regime was to return German woman to their proper place in society. This was associated with the famous three Ks: Kinder, Kà ¼che, Kirche.(Children, Cooker, Church).  [8]  In 1933 woman were forced out of their careers, some of whom were professionals, such as lawyers or doctors. For women, the Nazi rule in Germany didnt benefit the needs of the women. Through the Nazi Partys plan to build a greater Aryan Germany, German woman were demoted to the kitchen, going to church, and producing blonde, blue-eyed Aryan German babies to spread the glory of the 1000-year Reich  [9]  . As an incentive, if women were to produce eight children, they received a gold medal of honour from the Nazi party  [10]  . During the Nazi rule in Germany throughout the 1930s, the woman benefitted in t hat they were able to be stay-at-home mothers and look after the family home. However, for the women that previously had prestigious careers, they did not benefit from the Nazi reign as it took away their freedom and rights. Although the women were harshly prejudiced against, the Jewish Germans were widely discriminated against throughout the entire Nazi rule. Throughout the Nazi rule of Germany, the Jewish race was a group of people that had no benefit of the Nazi control. In 1925 Adolf Hitler wrote his well-known book Mein Kampf. In this novel Hitler spoke about how Germany should be one Aryan race, and that the Jews were trying to take over Germany with any means possible. He wrote: Was there any form of filth or crimewithout at least one Jew involved in it. If you cut even cautiously into such a sore, you find like a maggot in a rotting body, often dazzled by the sudden light a Jew.  [11]   As written throughout Mein Kampf Adolf Hitler blamed the Jews for all the misfortunes that Germany had suffered through. Hitler believed that Germanys loss in World War 1 was because of a Jewish conspiracy, the Treaty of Versailles was a conspiracy set by the Jews to bring Germany to its knees, and the hyperinflation in 1923 was a result of the international Jewish race attempting to destroy Germany  [12]  . During the Nazi Rule Hitler began to gain the publics agreement with his hatred towards Jews. Hitler ideologies that the Jews were to blame for Germanys economic problems spread throughout Germany and Jews began to become isolated from the rest of Germany. At first the Nazis destroyed Jewish owned shops, but leading up to 1939 the Jewish persecutions became more violent. On April 1st 1933  [13]  members of the Nazi party stopped Germans shopping in Jewish shops, and by 1934 all Jewish shops were marked with a yellow Star of David to indicate which shops were part of the J ewish conspiracy  [14]  . These small, but significant steps taken by the Nazi Party discontinued the economic flow of the Jewish people, as they were forced out of their jobs and lost all income. The hatred inflicted onto the Jewish race continued in school, and the Jewish children were no longer able to receive the same education that the German children were. Jewish children were ridiculed by teachers and beaten by other students and anti-Semitic ideas were taught to all school children  [15]  . These measures against the Jewish race significantly disadvantaged the German Jews and continued to lead them towards total isolation. On September 15th 1935 the Nazi party enforced the Nuremberg Law which legally isolated the Jews from the rest of Germany, and deprived them of their German citizenship  [16]  . The Nuremberg Law did not benefit the German Jews as it allowed Hitler to completely remove all Jewish rights of freedom. The night of the 9th of November 1938 (known as Kristallnacht or the Night of Broken Glass) started the destruction of Jewish shops, homes, cemeteries, schools and hospitals  [17]  . In two days, over 250 synagogues were burned, over 7,000 Jewish businesses were trashed and looted, dozens of Jewish people were killed, and Jewish cemeteries, hospitals, schools, and homes were looted while police and fire brigades stood by.  [18]   This began the violent behavior of the Nazi party against the Jewish population in Europe. The outbreak of World War 2 in 1939 allowed Hitler the freedom of bringing death and annihilation to all Jewish communities throughout Europe. Over the period of the Nazi rule in Germany, just under 6 million Jews were murdered.  [19]   Under the Nazi rule the unemployment was significantly decreased and the economy was stabilized, but it was at a cost to minority German groups. Many German people did benefit from the Nazi rule and preferred the stability offered by the Nazi rule compared to the instability of the Weimar Republic  [20]  . The Nazi party fixed the economic problems that Germany had encountered through the Treaty of Versailles and the Great Depression. Hitler was responsible for decreasing the unemployment rate from 6 million to only 300,000. However, the Nazi rule involved much persecution and rule through state terror and the loss of personal freedom. The woman, Jews and many other minority groups suffered throughout the reign of the Nazis. The positive achievements that Hitler and the Nazi party produced in Germany between 1933 and 1945 were a great accomplishment and benefit for the German people, however the terror, persecution, murder and deaths that were accounted at the Nazis hand outweigh ed the success of economic growth. When comparing these factors, the German people did not benefit from the Nazi rule to quite a significant extent. Word Count 1,517

Western Pennsylvanian Election 1937 and the New Deal :: essays research papers

In an era where men worked hard for what they had but had little to show for it. When large corporate owners were refusing to allow workers into unions came about the New Deal. This proposal would not just change the lives of the workers during this time, it would change the lives of Americans for years to come.   Ã‚  Ã‚  Ã‚  Ã‚  In the Steel Valley of Western Pennsylvania, 1937, the elections of government officials had changed from years past. There was realignment of the political parties and the political parties switched positions for years to come. With the help of the Little New Deal in Western Pennsylvania, the amount of labor and satisfaction increased.   Ã‚  Ã‚  Ã‚  Ã‚  With the election of Franklin D. Roosevelt to president of the United States due to the Depression of the thirties, there was bound to be change. There was a great interest in the ideas of FDR’s New Deal. The interest and approval came for the blue-collar workers and lower-income households. The upper class approval on the other hand was on it way down, because all in all the New Deal would be essentially taking away from the upper class citizens, business owners, and giving middle lower class more.   Ã‚  Ã‚  Ã‚  Ã‚  Now that these new ideas were being utilized the workers wanted a new form of local government. If they would leave local government the way it was they would always be pushed around. So, middle class Americans would run for local government. The town would be more likely to elect someone who has been in their position before and want to help them out when they would strike rather then bring the police in and break it up. They would need someone with power on their side and that’s what they did.   Ã‚  Ã‚  Ã‚  Ã‚  In the year 1936 about fifty percent of the people in Pittsburgh, Pa voted Democratic with about nine percent Republican and three percent for someone else. Thirty seven percent of people didn’t vote. This was a great increase in voters from 1932 when only forty-two percent of the people voted. This showed that as more people voted the republicans still were receiving more votes but the Democrats were running away with the amount of people voting. Because of President Roosevelt’s plan to increase the number of jobs and his willingness to get involved with the large companies, people wanted to see this go through. People wanted to have this security that they were not receiving from the Republican government.

Marketing – Right Choices

| Off Campus & Assignment Handling Services Division of Information Services Nathan Campus GRIFFITH UNIVERSITY QLD 4111 | ASSIGNMENT COVER SHEET Open Universities Australia | Student details| Name| Gokhan Aykut| Course| B. Comm| Unit details| Unit code| MKT 103| Unit name| Introduction To Marketing| Unit tutor| Kieth| Assessment Item details| Marketing Report| Due date| 20/02/2012| Word count| 2500| Extension granted| v? No ? Yes| Extension date| | Is this a resubmission? v? No ? Yes| Resubmission date| | ACADEMIC INTEGRITY DECLARATION Breaches of academic integrity (cheating, plagiarism, falsification of data, collusion) seriously compromise student learning, as well as the University’s assessment of the effectiveness of that learning and the academic quality of the University’s awards. All breaches of academic integrity are taken seriously and could result in penalties including failure in the course and exclusion from the University.Students should be aware that the University uses text-matching software to safeguard the quality of student learning and that your assignment will be checked using this software. I acknowledge and agree that the examiner of this assessment item may, for the purpose of marking this assessment item: 1 reproduce this assessment item and provide a copy to another Griffith staff member; and/ 2 submit this assessment item to a text-matching service. This web-based service will retain a copy of this assessment item for checking the work of other students, but will not reproduce it in any form.Examiners will only award marks for work within this assignment that is your own original work. I, hereby certify that : 1 except where I have indicated, this assignment is my own work, based on my personal study and/or research. 2 I have acknowledged all materials and sources used in the preparation of this assignment whether they be books, articles, reports, lecture notes, or any other kind of document or personal communication. 3 I have not collaborated with another student or person in planning, eveloping and writing this assessment item. 4 this assignment has not been submitted for assessment in any other course or at any other time in the same course. 5 I have not copied in part or in whole or otherwise plagiarised the work of other students and/or other persons. 6 I haven’t made this piece of work available to another student. Providing this declaration falsely is considered a breach of academic integrity. I have retained a copy of this assessment item for my own records. Date: 09/01/2012. (Gokhan Aykut) | Executive SummaryThe following report is the marketing plan for the new Nokia Lumia 910G for the global market for the financial year of 2012-2013. After many years of unsuccessful handsets which have lead to a decline in growth, this handset is designed to regain the market share globally and for Nokia to lead into a new generation of developing low cost handsets with high end features with the added benefit of showing to the world that Nokia is environmentally conscious and a proud ambassador for protecting our very fragile planet. The company’s mission statement Everyone has a need to communicate and share. Nokia helps fulfill these needs and we help people feel close to what matters. We focus on consumers by providing very human technology† * Commitment to deliver outstanding and innovated products to our customers. We seek to become the number one electronics company throughout the world. * Focused to maintain outstanding relationship with all of customers and distribution partners globally. By maintaining our strong relationship our aim is to become once again the number one handset manufacture globally.The marketing plan will focus on the smartphone and the current line of smartphones that Nokia has introduced, it will outlined the detailed of the current promotion and marketing campaigns used and how it could further better those campaigns. The target market that this handset will be focused on is generation Z in particular, 15-22 year old males and females. This generation is the trend setters of today and are ‘digital natives’, it will also analyse relevant factors with the company including, competitors, customers and SWOT analysis.Table Of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Macro Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Political Legal Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Technology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7-8 Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8-9 Consumer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9-10 Internal Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Sales Market Share†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Brand Awareness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Promotional And Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11-12 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13-14 Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 Positioning Map†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 Marketing Mix Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18-20 Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 21 Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Introduction Nokia was first established in 1865 on the banks of Nokianvitra River in Finland by Fredrick Idestam.He would set up a wood pulp mill and produced paper, the original form of communication. It was later on were a merger took place with Finnish Rubber Works and Finnish Cable Works that gave birth to Nokia Corporation in 1965. The name of Nokia would be growing at a rapid rate, and eventually the company would be a major player for 31 network operators around the world. Nokia initially targeted low income people and first time mobile buyers, with the introduction of the 1100 series. Today the company has grown into the largest manufacturer and distributor of mobile phones.With the introduction of OVI (internet services for the Nokia Brand) in 2007, Nokia has now become a major player in the smart phone industry, and with its newly formed alliance with Microsoft Corporation and Windows Mobile, the sky is the limit for this iconic brand. Situational Analysis The major mobile handset suppliers in Australia now include brands such as Nokia, Sony Ericsson, Samsung, LG, Motorola, Sonim, HTC, Palm, Blackberry, Garmin Asus, Alcatel and Apple iPhone. The cost has gone from over $5000 in 1981 (in car system) to Telstra’s cheapest model available today at $35.Mobile coverage, customers and functionality has changed dramatically over 30 years and together with the Internet, social media and affordability; mobil e communication has permanently changed the way in which people live and work. There are now an estimated 22 million mobile phone services in Australia as at 2011. (Budde. com, 2011). The mobile phone market in Australia is highly competitive in terms of both service and phone suppliers. In the area of service providers the dominant player is Telstra, although with a policy of competition, other organisations are developing strong competitive positions.Pre-paid and post paid plans also form a basis for competition between providers. The chart below provides an insight into both service providers and types of service in 2008. Item 3 on the chart includes â€Å"other† suppliers. Source: Mobility Magazine (2011) 10 (3). The Finnish Nokia Brand remains the world’s largest mobile phone producer; although its market share has dropped to 23. 9 percent (from 28. 2 percent last year), and Samsung, LG and Apple are showing strong growth. (IBT March 24 2011). Macroenvironment Eco nomic Environment Economic conditions affect the way in which consumers spend.They also affect the way in which companies spend on such things as product development, range and inventory of stock. The present world economic crisis in Europe has had an influence on both consumers and manufacturers. Global sales of all mobile phones showed a growth rate of 5. 6 percent in the third quarter (2011) compared to 16. 5 percent in the previous quarter. Global sales of Smartphones were also down from 74 percent growth to 42 percent in the third quarter whilst inventories have grown by 20 million phones during the same period. MobiThinking, 2011). Australia has shown better economic performance than that of most other countries, but this too is dependent on factors outside of its’ control. Given that the major manufacturers of mobile technology are multi-nationals, they will feel the effect of any economic downturn, which may also then be seen here. Consumers have shown reluctance worl dwide to purchase new phones during the European credit crisis, although this may be mitigated by consumers waiting for new flagship devices to be released. Gartner, 2011). Even if Australia is insulated from the full effects of a major economic downturn in the near future, it is likely to affect the purchasing intentions of the mobile phone market Political Legal Environment The telecommunications market is important to the domestic economy and as such is subject to political and legal constraints. Politics has led to opening the market to competition, and it is maintaining and strengthening competitive forces.In terms of service providers, they have to operate within a legal framework that is subject to political influence and overseen by such bodies as the Australian Competition and Consumer Council (ACCC) in accordance with Fair Trade and Trade Practices Acts. There is also protection of intellectual property, as well as trademark/design and brand protection in Australia that co mpanies have to consider when marketing their goods and services. Technology Technology has been an essential driver of the mobile phone market for both carriers and handset providers.The original AMPS (Advanced Mobile Phone System) was launched in 1987 and provided an analogue or 1G service and by 1989 had 100,000 subscribers. In 1992, both Optus and Vodafone were licensed and the number of subscribers reached 500,000. In 1993 Telstra launched its new 2G network, and by 1996 there were over one million digital subscribers and 2. 5 million analogue users. Four years later the AMPS service ceased, however, by 2003 the first 3G network together with the Nokia e606 mobile phone allowed for both video calls and high-speed Internet access.By 2005 half the Australian population had a mobile phone, and at present (2011) there are more subscribers than people in Australia. (ActewAGL, 2009). In each stage of development carriers and phone manufacturers worked together to increase the range a nd variety of applications that could be performed by mobile devices, culminating with the issue of the Apple 4 iPhone in 2011. Ongoing development includes Apple’s new battery solution (Hydrogen Cell) that could power the iPhone for ‘weeks’ (AEDT, 2011).The different architecture or platforms used and being developed for the smartphone market will provide both marketing and technology-related opportunities. Operating Systems (OS) such as Palm and BlackBerry, Symbian and Windows Mobile, are all likely to increase competition and consumer choice in the market. Competitor Analysis: Both carriers and retailers/manufacturers operate in a dynamic and highly competitive market. There is a plethora of â€Å"deals† in the marketplace covering both service providers and retailers. Continual new product innovations have put pressure on companies to innovate or lose market share.For example, the Apple iPhone radically changed the product landscape realising phenomena l growth since its release in 2007. (Australian IT, 2011) The introduction of competing phones and platforms that offer advantages peculiar to an individual system is likely to fuel a continuation of the current technological â€Å"war†, which, combined with aggressive marketing from all the major suppliers, makes for an evolving and unpredictable mobile phone market. Mobile phone marketing strategies are aimed at both the business-to-business (B2B) market and the business to consumer market (B2C).Some of the strategies used include; multiple pricing (B2B) as in supplying all the phones for a specific company (eg. Origon Energy), bundling, where the phone and plan form the purchase and provide value for the bundle for both business and consumer markets, two for one deals, free talk time, (for a specified value above that which is paid for in the mobile phone plan), and many more. Customer/Consumer Analysis Customers can be classified in terms of business and non-business. The business sector is more rational, value driven and information hungry. Business customers will adopt a structured approach to analysing costs and, n the main, make choices based on full information. Consumers as individuals constitute a different market, with different needs and associated motivations. From the very beginning mobile phones were seen as status symbols, owning one increased one’s social standing and position. This still remains a key driver for innovators who will purchase new and improved phones as soon as they are available, and bask in their (perceived) increased social standing or â€Å"Street Cred†. Mobile phones have had a symbiotic relationship with social media such as Facebook and Twitter.One has supplied the other with the means to expand and capture a huge consumer audience. As such there has been considerable research conducted into other motivations, needs, and influences that affect the interface of mobile phones and social media. (Lenhart , 2009). For instance, Telstra has released consumer research showing how Australians use their mobiles to connect. It found:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   * 50 percent of Australians feel panic stricken within five minutes when they think they have lost their mobile phone; 25 percent panic after less than a minute. Nearly one third of Generation Y consumers check their mobile phones in the mornings before they use the bathroom, have breakfast, or go online. * Nearly half of Australians rank mobile phones as the innovation they value the most, more than the desktop computer to laptop and the oven to microwave. (SMH, 2011). Mobile phones are an integral part of a consumer’s life affecting the ways in which they conduct business and leisure activities. With the introduction of the Smart Phones, consumers now have the capacity to interact with one another in ways that have completely and radically changed the marketing landscape.Apart from using app lications for shopping online or as a means of supplementing high street purchases) they can now join communities and share opinions about goods and services that are really empowering them in the consumer decision-making process. Internal Environment Sales And Market Share The global mobile phone market is extremely competitive in terms of manufactures. In 2007 Nokia was number one handset manufacture, with a global market share of 38 percent, and estimated sales of â‚ ¬32 billion. Five years later, Nokia finds themselves losing their crown as number one handset anufacture to its long time completive rival, Samsung Electronics. Nokia’s market share has slumped to only 19. 8 percent in the handset market, which works out to be a 52. 1 percent decline from 2007. Nokia has just released its fiscal Q2 2012 financials. It’s reported â‚ ¬7. 5 billion in net sales, a slight increase from the â‚ ¬7. 4 billion last quarter. Net sales are down by five percent, and the operating loss is almost twice the value it was last quarter: â‚ ¬826 million compared to â‚ ¬487 million a year ago. Brand Awareness Nokia has built a reputation on being one of the world’s number one handset manufactures.Nokia initially targeted low income earners and first time mobile phone owners, but since has grown into a leading and innovating smart phone supplier to the world. The brand’s mission statement is heavily focused around communication. â€Å"Everyone has a need to communicate and share. Nokia helps fulfill these needs and we help people feel close to what matters. We focus on consumers by providing very human technology† Nokia’s brand is built around friendship, trust and customer loyalty. Building friendship and trust is at the heart of the brand, and this is visual communicated to customers by two hands shaking.Promotion And Marketing Currently Nokia is heavily promoting there Lumia family of Windows Phones on a massive global s cale. These include 4D projections and live music events. Along with Nokia pushing heavily the Lumia range, Microsoft has jumped on board and pushing hard with carries around the world to promote the Windows based handset, this is done with the â€Å"Smoked by Windows Phone† campaign. This camping was based around simply a bet where people would win a $100 if their non-Windows phones is quicker than the Lumia handset running the Windows Phone software.According to Nokia Australia's head of marketing, Jolaine Boyd, â€Å"This new brand proposition and campaign signals a new Nokia – a company that is thinking and doing things differently. Our aim is to fundamentally shift consumer perceptions and educate them about Nokia's new smartphone range. We want to put Nokia firmly in the consideration set and make the brand relevant again. † This current camping focuses, on Nokia’s global brand positioning and promoting â€Å"Amazing Everyday† which is heavil y focused around portraying the amazing thing we do as humans every day with a massive focus on social media and the youth of today.There are three core elements within this camping and they are, out of home, TV and digital. Boyd added, Australia has the highest smartphone penetration in the world at 37 per cent. The rise of smartphones is dramatically increasing the use of the internet overall in Australia. With this in mind the â€Å"Amazing Everyday† campaign, the current advertisement of the new Lumia range capitalises on these aspects, with bright and bold colours with simple statements. Some of these advertisements are below. SWOT Analysis Strengths Nokia incorporated has a rich history and a wealth of experience which spans well over a 100 years.The company has one of the largest networks of distribution and selling partners in the world. Currently Nokia has one of the largest R;D departments in the world, which has a strong financial backing with over 1. 4 billion USD which allows Nokia to keep producing new and revolutionary products for its customers. Nokia produces many different handsets for different people for their day to day use and pride themselves on building relationships and sustaining them. The build quality of Nokia handsets are at world class levels, which gives to a much higher resale value than its competitors.Weakness Nokia is a well-established company with many strengths, but is main strength has also turned out to be its biggest weakness. The handset giant unfortunately did not move along with the technological move that sweep through right after the turn of the millennium. With the introduction of the iPhone, the handset giant was consistently producing the same type of phone but with a different designs and still asking customer to pay premium prices. The handsets that were being produced were overpriced and customers wanted more from their Nokia’s.Customers became app crazy and with the introduction of social media on the go, Nokia was lagging behind. Bold moves by Nokia gave birth to the NGAGE, a portable gaming console. The handset was designed to make phone calls, send text and surf the web with the added advantage of being able to play your favorite â€Å"retro† on the go. The concept was great but unfortunately this radical all in one device was not accepted by the market, customers still prefer the iPhone. This then gave birth to the N97 a poorly created handset which was very clumsy and had outdated software. OpportunitiesThere are many opportunities at present for Nokia. One of these opportunities is for the company to enter new growing markets, such as the Indian market. â€Å"By entering a newly developing market it has an opportunity to increase its sales as well as the overall global market share. As the standard of living in India has increased so has the purchasing power of the people. By targeting the market at the right time Nokia can gain the most out of this situatio n†( Nokia SWOT Analysis). Nokia has been a leading the way for many years with its well-designed handsets, these designs have gave birth to other handsets such as the iPhone.With the addition of Cal Zeiss to the portfolio, Nokia now has outstanding cameras on their handsets as well. Threats Nokia has many competitors in the market that it must attach to maintain its position as the market leader. The threats are emerging handset manufactures in the market. Companies like Motorola, Sony, LG mobile, Apple and HTC. The manufactures are providing equal or better products and presenting to be tough competition for Nokia in the global market. These threats can be providing cheap phones, new features, new style/types, and premium after sales service.So the growing competition has created an uphill battle for Nokia. With global economic downfall Nokia has to produced premium quality handsets at competitive prices, if this issue is not tackled head on it could create greater problems f or Nokia in the future. Objectives Mission Statement â€Å"Everyone has a need to communicate and share. Nokia helps fulfill these needs and we help people feel close to what matters. We focus on consumers by providing very human technology† * Commitment to deliver outstanding and innovated products to our customers.We seek to become the number one electronics company throughout the world. * Focused to maintain outstanding relationship with all of customers and distribution partners globally. By maintaining our strong relationship our aim is to become once again the number one handset manufacture globally. Marketing Objectives * Increase sales by 10% within one year. Use innovative technologies, such as Nokia Kinetic a world first flexible LCD, the introduction of WP8 handsets, to increase our target audience's awareness to illustrate our competitive advantages. Refine current products. Improve current products to reach new markets based on unmet consumer needs. Sales Objecti ves * To achieve sales on 10,000 units per quarter across every carrier and to have net sales exceed $100,000 per month. * To gain 15 per cent of the total Australian market share with WP7 handsets and to achieve globally 30 per cent. Total marketing budget for WP7 handsets in 20 per cent. Target Market Primary Market 15-22 year old males and females, or better known as generation Z.Most members of this generation have spent their entire lives on the World Wide Web. Generation Z are a highly connected into technology – they are the trend setter. The generation has spent their whole lives around technology and new forms of communications, such as the World Wide Web, instant messaging, texting, iPods, mobile phones, Facebook, twitter and YouTube, giving them the new name of â€Å"digital natives†. These trend setters are no longer using the internet on their PC’s but rather it is on the go and carried in their pockets on their mobile phones.This generation is tren d setting however very lazy; they want something that is easy to use out of the box with no hassles. Market Positioning Nokia’s brand positioning should differentiate itself from the past. In the past Nokia handset was specially designed for low end users, while the N series was aimed at trend setters, it lacked substance and failed to capture the digital natives. With handsets that were out shadowed by the iPhone, Nokia quickly lost its majority market share. Nokia has to aggressively attack the smartphone market by specifically targeting the trend setters of today.The trend setters of today are driven by technology and want handsets that are easy to use, they are heavily driven by social media, and their social status is of the highest priority. The key strategy is to maintain its leadership and lower prices on smartphones while providing high end products for the masses. Positioning Map Innovation Samsung Samsung Nokia Nokia Future Positioning Future Positioning Apple Appl e Sony Sony Nokia Nokia Current Positioningnt Positioning Positioning Current Positioningnt Positioning Positioning High Price High Price Low Price Low Price LG Mobile LG MobileCompetitiveness Marketing Mix Strategies Product According to O’Connor ,B (2000) A well-thought-out marketing plan can give you the ability to exploit your competitors' weaknesses, adjust to any new competition, expand your service capabilities, strengthen customer relationships and minimize sales volume fluctuations. It will also help eliminate unproductive promotions and enable you to create and control the specific image you want to project. To have an impact on the market, Nokia needs a blockbuster – a single, stunning smartphone that puts the company back on the map alongside with Windows Phone.Windows Phone 8 has a lot of interest from various carriers, by taking advantage of all this, the company can get its groove back. The handset must be simple to use, jam packed with technology while upholding two key fundamental features – social media and easy to use. Nokia introduced a whole line accessories free of PVC, keeping in touch with this green aspect already adopted by Nokia, the Lumia 910G will have a specially designed solar panel will built into the back of the handset, as part of the battery cover.Ten minutes of sun exposure will get you three minutes of talk time and the phone's casing will be made entirely from recycled plastic water bottles. Other key features are, quad core processing power, 12 mega pixel camera with Carl Zies lens, Nokia flexible AMOLED screen. 4. 7 inch 4. 7 inch Solar Panel Solar Panel Recycled Materials Recycled Materials Place/Distribution Having already established a channel of distribution partners globally, the handset will be available through all major vendors globally as well as to be purchased through online vendors such amazon and Nokia online.The opportunity exists to expand through existing areas, but with heavy focus o n the Nokia online store. This channel present great opportunity as there is no overheads. Price Price for this handset is directly set against competitors like the Apple IPhone 4s and Samsung Galaxy S3. The handsets’ being manufactures offshore in China and allows entry into the market at $350 per unit. The pricing strategy is very aggressive, keeping in line with the market audience the handset is directed at.This handset will be the first smartphone with high end features for very low costs. Being of all recycled plastic design allows maximum build quality with minimum costs. Promotions The use of viral marketing is the quickest way to get the word out about the new handset, as the use of social networks will spread the message quicker. According to Berkowtiz, D (2010) blogs and social media can be useful for establishing direct communication between marketers and consumers, and they can contribute to establishing a larger share of voice in search engine results.One such e xample of this is the ‘Best job in the world campaign’ that involved getting a job in the topical islands of the great barrier reef. The campaign had generated so much interested that the publicity around it was worth well over $150 million and in the process highlighted Queensland as an ideally holiday destination. By heavily promoting the Smoked by Windows Phone† campaign, over social media sites, the word of the Lumia 910G will spread. Evaluation According to Harris, A (2010), there is a lack of strategy for using these new social media tools.It is often viewed as a technology issue, not a communications tool. Improving brand awareness and exposure involves creating an online presence, delivering key messages to a target audience and then building relationships with potential customers. Social media allows for these behaviors, as well as enhancing a company’s credibility. Social media is fairly new components to marketing, this type of marketing involve a company interested in increasing brand awareness and exposure to new and existing customers.By gaining the trust and respect of potential customers through frequent, but informal postings public relations teams may then assess the results of the marketing campaign. Although posting cannot be quantitatively measured, it can eventually lead to sales. According to Connor, A (2010) public relations professionals must develop creative strategies for linking online community participation to direct revenue. The interested fans having these conversations may be more inclined to purchase from their online friend than someone else.The will give an indication into measuring the sales volumes achieved through social media. From here, Nokia can determine if social medial marketing is worth the time that has been invested into. Implementation Conclusion This report sets out the marketing plan for the new Nokia Lumia 910G. The handset is made from recyclable plastic water bottles and sports a s olar panel on the back for additional power for the handset. It is a leading and innovating handset with superior features at the fraction of the price of its competitors.The handset is specifically aimed at the trend setters of today, the ‘digital natives’ The sales objectives is to achieve 10,000 units per quarter and to achieve a sales revenue of $100,000 per month. Back boning on the currently successful promotion ‘Smoked By A Windows Phone’ campaign and the use of social media the aim is to regain the majority of the globally market share and to become the number one handset manufacture in the world. Reference Berkowitz, David Social Marketing Advertising Age 81:8 (Feb 22,2010):54 Connor, Angela. Market With Social Media 21 Dec. 2009: Research Library, ProQuest.Web. 21 Feb. 2010. Harris, Angela. Does Social WORK? Measuring Community Effectiveness. EContent 1 Jan. 2010: Research Library, ProQuest. Web. 22 Feb. 2010 O’Connor, Bob Motor 193. 3 (Mar 2000): p71-74 http://www. authorstream. com/Presentation/sanju152k-262736-nokia-final-education-ppt-powerpoint/ http://www. campaignbrief. com/2012/03/version10-starthtml0000000149-190. html http://www. informationweek. com/news/mobility/smart_phones/232901759 http://www. marketing91. com/swot-nokia/ http://www. moyeamedia. com/blog/? p=2361 http://techland. time. com/2012/07/20/lets-be-realistic-about-nokias-chances/

Dominant Management Philosophy of Whirlpool Corporation Essay

I hereby present the analysis of the dominant management philosophy of Whirlpool Corporation for evaluating whether our company shall acquire Whirlpool. Whirlpool’s management is strongly committed to build strong brands and a growing loyal consumer base via its brand value creation strategy based on diversity, innovation, cost productivity and corporate social responsibility. Whirlpool knows the art of leveraging its wide array of strong brands to serve strategically different & geographically widespread markets. Innovation is Whirlpool Corporation’s differentiating strategy giving it a significant competitive advantage. Every Whirlpool Brand aims at understanding the unique consumer needs and converting them into products and services, thus, creating unmatched customer loyalty resulting in high revenue growths and superior return to the global investors. Whirlpool’s revenue has grown by 7. 3 % ; it has returned $ 502 million to shareholders, during the year ended December 2007. Apart from strong brands, Whirlpool has a well diversified customer, product and employee base. A wide range of products allows the company to cater to a large and diverse range of consumers all across the globe, thus, providing it with diversified range of revenue streams. It strategically explores new markets and then uses its strong brands ; value creation strategies to enter those markets where product penetration level is still low. For example, India with a population of 1. billion and an expected home appliances market size of $ 4 billion clicked as a high growth market. Whirlpool has already captured 25% of Indian market. It has well defined code of ethics covering 14 aspects of business and the same is well-embedded throughout the organization. Whirlpool is listed 18th on World 100 Best Corporate Citizens by Business ethics magazine and among the Top 25 Most Respected U. S. Companies by the Reputation Institute. This demonstrates strong consumer trust, which can be leveraged to fuel higher turnover.